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You just finished your website, hit publish and…! Nothing. Maybe you’re getting tons of visitors but hardly any sales, or maybe you aren’t even getting any visitors at all and all that can be heard on your website is the sound of a lone cricket and empty wind…
So why is this happening? Here are 5 big mistakes that people make on their websites and what you can do to fix each of them.
Ah yes, the dreaded S-E-O creature. More likely than not, you aren’t an SEO expert and don’t really feel up to becoming one. Luckily, it’s fairly easy to fix up your website for SEO. Here’s what you do:
You have headings in your website text, right? Well, have you actually given them the correct heading tags? For the title, you use the h1 tag. For the next most important title you use the h2 tag. For the headings that rank next in importance after that, you use the h3 tag, and so on.
This is the short excerpt that shows up beneath the page title in the results of a google search. Just search for the SEO or page settings on your website to write this for each page. It should be about 120 characters long, and should actually get the point across of what the page will be about.
If you have a page about your printing service for artists, do not name it ‘Leap into the sky and beyond’. Name it ‘Printing Services for Artists’. If someone is looking through google results, they are far more likely to click on the second option, and it will rank much more easily on Google besides.
Again with the printing services example: do not have the url for your page as ‘/p187-uiop/89’. Instead, name it something that’s clearer and easier to understand ike ‘/artist-printing’. This isn’t just easier for people to remember, it makes it more likely for Google to rank you higher as well.
In your text, try and take the opportunity to link things when appropriate both to other pages in your website and other websites. This bumps up your SEO a bit as well.
This ties in to the last section—don’t write vague, unnecessary text. Figure out what the point that you want to get across to your visitors is and how you can word that, so it’s easily understood and fun to read.
You could always hire a copywriter if you aren’t good at writing, or you could learn by yourself. Here are some articles by others that might get the cogs in your brain turning:
If your website is slow to load, then you are going to be losing visitors by the droves. PageSpeed Insights from Google is a pretty good place to test the speed on your website. It shows everything in a well-organized and easily understandable way and shows you what the biggest problems slowing down your website are, on both the computer and mobile versions of your website.
Generally, you should aim for a score above 90. If you go below that, you’ve got some work to do. And if you go much below that, you definitely have some work to do.
Here’s a statistic for you: 64% of dissatisfied shoppers do not visit a slow website again, according to a study. Your website should be fast!
If people don’t understand your website, they aren’t going to come back again, and they probably won’t be buying.
To organize your website a bit here’s what you could do; First of all, try writing on a piece of paper all the different things you want your website to do (e.g. show past work, show blog posts, tell people about the different services you have). When you do that, sort all of these different things into pages (e.g. Portfolio, Blog, Services). Ideally, keep the pages on your navigation limited to 5-7 pages.
Organize your pages as well. Do the same exercise but for a specific page. What do you want your portfolio page to do? You might want to introduce yourself there, tell people what experience you have, show them your work, and tell them how to contact you. Organize all of that in a way that makes sense and don’t try to stuff everything into one section.
Here’s another statistic for you! 58.33% of all internet traffic comes from mobile phones—not only are a lot of people viewing your website on mobile, the majority of them are. How your website functions on mobile IS important.
Not only are you embarrassing yourself a little bit if your website doesn’t work well on mobile, you’re also literally losing more than half of your potential visitors and potential clients.
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