This Mistake Makes You Lose Countless Clients on Your Website

There are many ways you can go wrong when building your website, but in my opinion, this is one of the biggest mistakes you can make—

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NOTE: Apart from the very obvious ones like having a non-responsive website, a website that’s impossible to understand, or a website that looks like it’s been dragged rear end over head through a bin on a summer day and out of the nineties.

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—To not have a clear strategy. And by that I mean having:

• A specific goal for the website
• A good idea of how you will achieve that goal

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Let’s say you have a sugaring waxing business. Your two main goals would probably be to make it easier for clients to make bookings and pay, and to have an easy way to make more people aware of their business and to introduce and warm them up to what you do.

After you have a clear goal figured out, it’s time to brainstorm how you are going to build your website to achieve that goal. A website is just a tool for your business, and it’s a huge mistake to just have it aimlessly sitting around. It won’t automatically make you money or bring you more clients. You have to make the most of it yourself.