Designing a Travel Agency Website!

Lately, I’ve been re-designing a few Wix templates and showing how they could be better for my tiktok profile. This spiralled into making my own designs for various different travel companies as a kind of mini-design practice (could these turn into website templates as well? Who knows… 👀)

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This website here would be recognizable to some who have scrolled through my tiktok profile—this is a redesign I did of a Wix template I really disliked.

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This is for a small agency site, and though it’s not that bad of a template and could be pretty fun, it looks outdated and would be ineffective at functioning for an actual travel agency site. This could be redesigned not only to look much better, but to also redesign it so visitors would be more likely to scroll through the trips and join one.

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Right now, the page is way too cluttered and easy to skim over. It would work much better if it was separated out and your readers’ attention was directed to the things you want them to notice more. The current template looks a little like a brochure, not a site; we want to have more buttons and opportunities for the visitors to actually take an action.

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This is what my first (well, second. or maybe third) draft looked like:

Header

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I made the header a bit more spaced out and tidied up. I wanted the logo to be simple but not too look too childish, and I went with this compass graphic here and had the new fictitious agency’s name put next to it—they match pretty well and look good.

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On the other side, I limited the pages to Home, All Destinations,Vacation Stories & About Us to keep it from getting too crowded and confusing. Any other pages that need to be included such as the booking policy, contact page, insurance details and so on, I linked in the footer. 

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I also included a search icon for looking through the trips and a ‘browse vacations’ buttons, to encourage people to look through more trips.

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Hero Section

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The hero section is reorganized to emphasize the main heading, which quickly summarized what a visitor will get out of this website—Fully Planned & Organized Vacations—with a small explanatory paragraph and a button to head to the rest of the vacations below that, and a collage of some vacations on the right hand-side.

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Main Section

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Below that, I went straight ahead to showcasing some of the holidays this travel agency offers. On the first section with the top 5 summer holidays, I went with short, vertical videos to showcase the holidays, instead of just images. The point of this is to increase the client conversion even more—anyone could pull an image of a nice-looking place out of somewhere, but a video looks far more real. This has a similar effect to seeing a nice review about someone; any potential clients are much more likely to trust you now.

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It’s all about the client conversion! *sigh* It’s never enough to just look pretty anymore…

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A little below that, I decided to add an interactive map of all the places this agency offers holidays to. The goal of this was to make it more easier for any potential clients to find the holiday they want, and to, again, make it even more likely that they will buy anything at all.

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Making the Design

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Once I had figured all this out and had drawn up how the site will be structured, it was time to actually have fun with designing it! 😁🎨🖌️

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Here’s what it looked like when I was done:

I have to say, I’m pretty happy about how it ended up looking!