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Many people overlook the mobile version of their site. Truthfully, I did not pay much attention to it at first either. After all, the desktop version is where the actual site will be, right? No!
In 2024, global website traffic was composed of 58.7% mobile visitors and 41.3% on desktop (as reported by Go-Globe). That’s more than a half of all traffic!
Reviews are pretty great! They give additional proof that what you are offering is legitimate and actually good and do a very good job of convincing visitors to your website of this.
In fact, according to a survey, almost half of consumers would trust a customer review as much as they would trust a personal recommendation from friends and family.
A study that surveyed a score of people found that 82% of them prefer the brand they buy from to share their values.
Global online retail sales exceeded 6 billion dollars in 2024 and there are around 2.6 billion online buyers globally. This is a very big sea with so many different fish. You definitely have many opportunities to find the people who are searching for a product like yours online.
A lot of people use the website to search for businesses even if you provide a physical service or product. According to a study, three quarters of people would check out a business online before actually going to its physical location.
Did you know there are about 70 million new posts published every month? And that is just on Wordpress. Blogs are very popular because there is a use to them. People search for answers to virtually everything online and if you provide something of value to them, they will notice.
Although a blog takes a lot of work, effort and time, it can have very good returns. Websites with blogs usually have about 55% more visitors.
This sounds like common sense, but it’s something that you should really take to heart as an online shop. You may be marketing your shop on Instagram, Tiktok, Facebook or on other platforms, but almost 70% of online experiences still start with a search engine.
People will search for something on a search engine and the whole ball starts rolling from there. Is your website optimized for search engines? Is there anything you can do to improve its search rankings even more?
Google is hugely popular. That isn’t really news, but you should really consider how your website is optimized for Google. Out of all of global e-commerce traffic, around 43% comes just from searches made through Google.
70% of customers abandon the cart before checking out even if they have several items saved to it. Of course, many just want to browse or compare but many also change their minds after having more time to think it through or by just forgetting the tab open somewhere. As an online shop, you can do different things to improve on this; you can offer special discounts at checkout, give reminders, time limits, and other things.
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